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Sep 29
2008
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Twelve best practices for online customer communitiesPosted by Nick Martinelli in Social Networking, Content Management System CMS   |
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Found another great article that I'd like to share with everyone. This article is about 12 best practices for customer driven online communities. What the author talks about really makes since and can apply to many businesses. Are you a company that sells a widget? Any easy way to build buzz and customer interest is to create a site or section of an existing site that will let other widget fans come together and talk about your product. This is an excellent way to get people evolved and excited about their widget, not to mention a strong brand loyalty.
This will be a must read for newbs and a good refresher for those who already run online communities.
Twelve best practices for online customer communities
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written by Nick Martinelli, October 09, 2008
My favorite is #10 ("Most communities are highly social entities, and the rules of social engagement apply"). He provides a great follow-on link: http://web2.socialcomputingmag...stream.htm
Is anyone aware of a group in Chicago that focuses specifically on how online networks and online communities behave? I'd love to get involved in such a group